Do you get those junk emails from SEO companies? You know, the ones that promise a high ranking in Google for your website. I never really understood the way SEO works (except that you have to pay for it), but this article does a pretty good job of it.
Fake online reviews generated by unscrupulous marketers blanket the Internet these days. Although online review pollution isn’t exactly a hot-button consumer issue, there are plenty of cases in which phony reviews may endanger one’s life or well-being. This is the story about how searching for drug abuse treatment services online could cause concerned loved ones to send their addicted, vulnerable friends or family members straight into the arms of the Church of Scientology…
Here’s the crux of the problem: When you’re at Google.com and you search for something that Google believes to be a local search, Google adds local business results on top of the organic search results — complete with listings and reviews associated with Google Maps. Consumers might not even read them, but reviews left for businesses in this listings heavily influence their search rankings. The more reviews a business has, Seely said, the closer it gets to the coveted Number One spot in the search rankings…
All Things Chronic 
Yes! I get these emails all the time. I’m familiar with SEM, SEO, PPC because this is what I’ve sold at work. It can still be confusing because there’s changes from time to time.
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I love that all the companies that tell us that our SEO’s suck, somehow found us! Go figure!
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