Thanks, Honey Maid

The word “wholesome” has taken on a rather less-than-wholesome connotation, suggesting a moralism that would largely reject sex positivity, gender fluidity, the right to choose, etc. Honey Maid is trying to change all that with its This Is Wholesome ad campaign, rebranding wholesomeness as acceptance and inclusivity. Its latest commercial, Mis Hijos — or My Children — does precisely that…


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