Why The .Sucks Domain Doesn’t Have to Suck

http://www.bloomberg.com/news/articles/2015-08-19/why-the-sucks-domain-doesn-t-have-to-suck

Buying CysticFibrosis.sucks was an obvious investment for The Cystic Fibrosis Foundation, although the site is still under construction. The same applies for Dyson.sucks and Hoover.sucks, both of which have been registered by their respective vacuum cleaner manufacturers…

Some are being more speculative. Tristan Tremblay bought MyEx.sucks and plans to turn it into a forum for people to share stories about disastrous former flames. “If the site takes off, it could become a focal point for people with similar experiences, which would then make it a good place to offer services targeted at their particular needs,” he said.

James Walthall, chief executive officer at New York-based Digital Branding, has spent around $10,000 on a range including: Eating.sucks, FastFood.sucks, MyLoveLife.sucks and Sleeping.sucks…

Software developer Tal Shprecher took a similar view, snapping up HealthInsurance.sucks and Law.sucks, among others. He said: “I thought they could be valuable one day.” …

TheDEA.sucks

ChronicPain.sucks

MyDoctor.sucks

BadBud.sucks

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