Military Recruiting Increasingly Aimed at Children

“Social media is currently the best type of communication when dealing with the sub-18 population. Kids are not watching [traditional media] programming as much anymore…social media, including Facebook, Twitter, and Instagram are the absolute best ways [to reach them] right now,” a Marine Corps recruiter told researchers.

But it starts at an even more basic level. The military knows that children can become addicted to video games and that some, such as “Call to Duty,” can get them excited at the prospect of going into battle. The Army has even created its own game, “America’s Army,” in which players go through the enlistment experience from boot camp to deployment.

The key is to get contact information on the potential recruits. That task has been made easier thanks to the No Child Left Behind Act. Part of that law’s mandate is that schools turn over personal information on students to military recruiters and allow them access to the schools for their message…

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