Association between an Internet-Based Measure of Area Racism and Black Mortality

http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0122963#pone.0122963.ref001

Racial disparities in health are well-documented and represent a significant public health concern in the US. Racism-related factors contribute to poorer health and higher mortality rates among Blacks compared to other racial groups. However, methods to measure racism and monitor its associations with health at the population-level have remained elusive. In this study, we investigated the utility of a previously developed Internet search-based proxy of area racism as a predictor of Black mortality rates. Area racism was the proportion of Google searches containing the “N-word” in 196 designated market areas (DMAs)…

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