And this is one of the reasons I don’t use a cell phone…

Stores Track Your Movements, and an FTC Case Shows How

The FTC alleges that while Nomi promised that people could opt out of being tracked — but by not telling anyone they were spying on them, they gave no way for consumers to stop the surveillance…

Nomi collected data from nine million mobile devices in just the first nine months of 2013, the FTC said, tracking movement both inside and outside stores, the type of device used, dates and times and even the phone’s signal strength. Collecting all that information, the company would tell its clients about when customers would walk by without going in, how long they stayed in the store when they did go in, and whether they went to other locations of the same chain…

The settlement doesn’t punish Nomi. The company is simply forbidden from misrepresenting what options consumers have when it comes to how the information is being collected and used.

Who else buys this type of information?  Maybe the DEA?  Insurance companies?

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