The Metabolic Power of Pleasure

http://psychologyofeating.com/metabolic-power-pleasure/

The inescapable conclusion is that the nutritional value of a food is not merely given in the nutrients it contains, but is dependent upon the synergistic factors that helps us absorb those nutrients. Remove Vitamin P: Pleasure, and the nutritional value of our food plummets…

What’s most unusual about the endorphins is that not only are they molecules of pleasure, but they also stimulate fat mobilization. In other words, the same chemical that makes you feel good burns body fat…

Many of us claim to love food, but when we eat too fast or without awareness or with a helping of guilt, the central nervous system and the enteric nervous system both register only a minimum of pleasurable sensations. The result is that we are physiologically driven to eat more. We’re compelled to hunt down pleasure we never fully receive, even though it’s continually in our grasp…