Dying in the E.R., and on TV Without His Family’s Consent

http://www.nytimes.com/2015/01/04/nyregion/dying-in-the-er-and-on-tv-without-his-familys-consent.html?_r=0

The real payoff for participating hospitals is distinguishing themselves at a time when other forms of promotion are no longer as effective, said Jennifer Coleman, the senior vice president of marketing and public relations for Baylor Scott & White Health, a large hospital system in Texas. Baylor self-produced a reality series about its cancer center and paid to broadcast it on local television. “Advertising is just so saturated right now,” she said. “You put your thumb over anybody’s ad and it’s just the same. That’s what people are trying to break through.” By participating in a major network program, she added, “They get that endorsement.”

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