Girls are finally helping build the toy industry
What toy manufacturers are learning is that girls like to build skyrockets and ships just as much as boys do but the color scheme might be what has been missing…
Why are girls wanting to build more now? The reason could be the change in family structure. More dads are at home and partaking in childcare. Parents are also more open to gender equality and if a boy wants to paint his toenails, they are more open to the experimentation of it. The same goes for females that might want to get a Builder Bob toy as opposed to a Dress-Up Barbie.
“Parents are telling kids it’s OK to be different,” said analyst Michael Swartz, research analyst at SunTrust Robinson Humphrey. Swartz explained that Hasbro has introduced an Easy Bake Oven with a color scheme more appealing to boys.